The first difference between these two terms commonly seen in applied behavior analysis (ABA) therapy is that reinforcement increases behavior while punishment decreases behavior.
Some common examples of reinforcement included getting a cookie for good behavior, winning a prize in a race, or getting bubbles after doing chores. In contrast, some examples of punishment include sitting in time out for calling out, getting your phone taken for bad grades, or being reprimanded for bad behavior.

As a parent, you may consider whether you should use reinforcement or punishment with your child. Using reinforcement or punishment depends on the individual’s preferences and what motivates them more. It can be helpful to put yourself in the child’s shoes and consider how they might perceive these preferences. For example, as adults, do we find that we are more motivated by bonuses for our hard work or by not getting reprimanded? In this instance, it depends on the person!
Assessing a person’s motivation in instances like these is extremely helpful because it can determine whether reinforcement or punishment would be the most beneficial. You can try either method to see which generates the best response, but ultimately choose whichever one works best for that child.
If you start with reinforcement, it is also beneficial to ensure that the child receives the proper support for their behavior goals. For example, if as an adult, if you were to work 8 hours with a high-five as your reward, this likely isn’t a great enough reinforcer for you to continue to work 8 hours again.
When implementing reinforcement with children, this is very similar to rewarding them for their good behavior. If the reward is motivating enough, the child will be more likely to continue the behavior of interest again. Understanding what motivates your child is key to success. You can explore strategies to motivate children with autism to better reinforce positive behaviors.
Although you can use punishment in ABA, positive reinforcement is the more effective strategy to help increase behaviors. When we use ABA, we want to reinforce behaviors while teaching replacement behaviors for unwanted actions. Teaching replacement behaviors is not a strategy in punishment procedures, which is why certain punishment strategies don’t work!
If the punishment procedure does not work, it would be best to stop since it is most likely not benefitting the person if there is no progress. Instead of using punishment for exhibiting unwanted behaviors, use rewards and praise for performing the correct behaviors. Another alternative if punishment does not work is helping the person de-escalate from the unwanted behavior, including coping techniques such as deep breaths and counting. After this, remind the person, prompt, or coach them through the correct behavior. For more on alternatives to punishment, explore our resource on Time-Out vs. Time-In.
Although some punishment procedures may appear to be working, such as time-out, scolding or reprimands, they may be harmful to the individual. Sometimes punishment procedures can exclude a person or cause the person to become indifferent towards the person implementing the punishment. Using punishment may decrease the unwanted behavior, but it does not give the person an opportunity to learn new skills or replacement behaviors to use as future tools.
Before considering punishment, it is best to try all other evidence-based strategies such as reinforcement and appropriate replacement behaviors, as punishment can be harmful if implemented incorrectly. Some helpful considerations are to pair positive reinforcement with punishment, use only techniques you know will work, including the person’s considerations if applicable, do not exclude, and always monitor to see if what you are using is working. For more on understanding behavior strategies, check out our blog on The ABCs of Behavior.
For families exploring ABA therapy for autism, it’s important to note that strategies like reinforcement are central to achieving meaningful outcomes, unlike punishment alone.
After determining a goal behavior for your child, you may decide to try out using punishment or reinforcement to see which one creates a better response. No matter which strategy you use, it’s important to be consistent to help the child maintain or decrease a behavior. Some tips for using these strategies effectively include:
To learn more about managing challenging behaviors, read our guide on How to Handle Challenging Behaviors During ABA Therapy Sessions.
At Early Autism Services, we’ve been helping children reach their potential with our applied behavior analysis therapy program for over a decade. One of the many benefits of our services is that we provide various therapy options to best suit your child’s needs. Some therapy options include in-home, center-based, and telehealth therapy. Since our founding, we’ve expanded to open multiple offices across the United States and several locations in Australia and India.
Our knowledgeable team is ready to answer any questions about our autism services and programs. Learn more about our full range of offerings on our Services Page. After speaking with our team, if you would like to use our services, the next step will be a free consultation. You and your child will meet with one of our experienced clinicians to discuss your family’s needs and learn more about our programs. Afterward, we will meet again to create a personalized therapy plan to help develop their current skills while learning new ones.
If you’d like to take advantage of our wide range of therapy services, schedule a free consultation today!

School success involves much more than academic skills. Children need strong communication, social, behavioral, and self regulation skills to participate confidently in the classroom. This blog explores how ABA therapy helps children develop these foundational abilities, including following routines, building friendships, communicating effectively, managing transitions, and staying engaged in learning activities. It also highlights the importance of collaboration between families, teachers, and therapists to create consistency across environments. By supporting school readiness and developmental growth, ABA therapy can help children build the skills they need to thrive both in and out of the classroom.

Understanding an Individualized Education Program (IEP) can feel overwhelming for many parents, especially when navigating school support for a child with autism. This guide explains what an IEP is, who qualifies, how the evaluation and planning process works, and the types of services and accommodations that may be included. It also highlights the important role parents play in the IEP process and how collaboration between schools, families, and ABA therapy providers can support a child's success. By understanding available educational supports, families can feel more confident advocating for their child's learning and development.

Early Autism Services conducted its Spring 2026 Caregiver Survey to better understand family experiences and improve support. Ninety-six percent of responding caregivers said they would recommend our services. Families shared stories of child growth, stronger communication, and increased independence. Their feedback guides our commitment to compassionate, individualized care and continuous improvement.